Our Work

Case Study

Hatfield Hyundai is the Midwest's largest Hyundai volume dealer in the 13 surrounding states area. In addition to this accomplishment, an aggressive pricing strategy and a large inventory have led them to their slogan: "Best Price. Best Service. Best Selection."

In this case study, you will find some examples of how Bravura has pushed this strategy across various mediums. The success of this campaign can be measured by the fact that Hatfield Hyundai is the bestselling Hyundai dealership in central Ohio.

Print

Hatfield Hyundai uses a three-prong approach with their print. Direct mail targeted geographically (Hyundai Accent), direct mail targeted to their existing client base (Summer Splash Sales Event) and newspaper print ads throughout central Ohio.

Interactive

Eighty-five percent of automotive customers are researching their purchase online. This number is continuing to climb at a steady rate. Today's Internet shopper/buyer requires a higher level of online shopping experiences. Consumers want up-to-date information, appealing graphics and easy-to-find/navigate content. If you can provide all these elements on your site, you will succeed in converting these shoppers into customers.

Bravura has worked with Internet provider Dealer.com and Hatfield Hyundai to design a solid online shopping experience. We maintain content regularly with various specials and offers. Also, we maintain a comprehensive search engine marketing campaign comprised of Search Engine Optimization and Pay-Per-Click sponsored advertising.

Radio

Consistency of message is very important to the success of a strategic campaign. The creation of what is called a "doughnut spot" allows the client to receive the benefits of creative elements found in other mediums of their advertising as well as the flexibility to change the offers as frequently as necessary. This solution offers versatility in the ever-changing climate of automotive sales while keeping production costs down.
The message is broadcast on various stations in the central Ohio area based on Hyundai consumer demographics.

Television

The Hatfield Hyundai television commercial is the culmination of all the various marketing elements. Designed in the same manner as the radio creative, this "doughnut spot" allows for quick turnaround in editing to accommodate changes and updates to offers.