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Case Study

Hatfield Hyundai

Hatfield Hyundai is the Midwest's Largest Hyundai Volume dealer in the 13 surrounding States area. Pushing this factor along with their aggressive pricing strategy and large inventory has lead them to their slogan: "Best Price. Best Service. Best Selection."


In this case study you will find some examples of how Bravura has pushed this strategy across various mediums. The success of this campaign can be measured by the fact that Hatfield Hyundai is the best selling Hyundai dealership in Central Ohio.


Print

Hatfield Hyundai uses a three prong approach with their print. Direct Mail targeted geographically (Hyundai Accent), Direct Mail targeted to their existing client base (Summer Splash Sales Event) and Newspaper Print Ads throughout Central Ohio.


   



Web

85% of automotive customers are researching their purchase online. This number is continuing to climb at a steady rate. Today's internet shopper/buyer requires a higher level of online shopping experience. Consumers want up-to-date information, nice looking graphics and easy to find/navigate content. If you can provide all of these elements on your site, you will have success in converting these shoppers in to customers.


Bravura has worked with internet provider Dealer.com and Hatfield Hyundai to design a solid online shopping experience. We maintain content regularly with various specials and offers. Also, we maintain a comprehensive Search Engine Marketing campaign comprised of Search Engine Optimization and Pay-Per-Click sponsored advertising.


   




Radio

Consistency of message is very important to the success of a strategic campaign. The creation of what is called a "doughnut spot" allows for the client to receive the benefits of creative elements found in the other mediums of their advertising as well as the flexibility of changing the offers as frequently as necessary. This solution offers versatility to the ever-changing climate of automotive sales while keeping production costs down.


The message is broadcast on various stations in the Central Ohio area based on Hyundai consumer demographics.





TV

The Hatfield Hyundai television commercial is the culmination of all the various marketing elements. Designed in the same manner as the radio creative, this "doughnut spot" allows for quick turnaround in editing to accommodate changes and updates to offers.