First down, no yellow feet
If you watch football on TV, you’re familiar with the first down line that appears on the field as the players are running around. It’s usually a bright yellow line that moves with each play, and it’s pretty obvious that it’s not really on the field but is superimposed for TV broadcast. I figured it was just some simple overlay done in the TV studio. Then one day, I happened to stop on a game while flipping through the channels and noticed that when a player walked across the line, his feet didn’t turn yellow. In fact, the line never once encroached on any solid item that crossed it.
THE CURVEBALLS THAT Wall Street keeps throwing are enough to drive an investor crazy. For many, the pressure is too unnerving, and they choose to back out. Similarly, many businesses choose to sit on the marketing sidelines until the economy rebounds.
Neither is a smart strategy. Just as any wise investor knows that the best opportunities are found in down markets, the savvy marketing executive knows that this is the perfect time to proactively market their product or service.
Recessions are periods of opportunity that can be taken advantage of or can take advantage of you. Make certain you know how to capitalize on the great marketing opportunities provided by a recessionary period.
Here are four reasons why you should market during a down economy and how to go about doing it best:
I stumbled across a very interesting web site this morning that caters to the baby boomer generation. Baby boomers can now meet and chat just like their younger counterparts Myspace.com and Facebook. BOOMERTOWNE.com is an ad supported web site designed to be a credible resource for baby boomers to learn, collect and share information about everything boomer related.
Here is some demographic information about boomer towne.
Aug. 20 (Bloomberg) — Intel Corp. and Yahoo! Inc. are creating software to give televisions the ability to display the Web without interfering with the programming, allowing a viewer to check the bio of an actor in the movie on the screen.
TV watchers can access a news story, sports score or weather forecast from the Web by clicking an on-screen icon with the remote control, Intel Senior Vice President Eric Kim said today at the Intel Developer Forum in San Francisco. The software will be given for free to TV-service providers.
A drop in the price of computer-processors brought on by increasing competition has sent Intel, the world’s largest chipmaker, seeking growth with consumer-electronics devices. For Yahoo, owner of the second most-used Internet search engine, offering content on TV may yield more viewers for its Web ads.
“Consumers are ready for more,” said Kim. Internet traffic increased during the Super Bowl, one example of TV watchers wanting simultaneous access to more information, he said.
Televisions will need a device for the set-top box that enables them to pull up content from the Web, Kim said. Intel will sell chips for such devices, which will be available next year. Later, the capability will be built into set-top boxes and televisions directly, he said.
Comcast Corp., the largest U.S. cable-TV service provider, said it will begin test services in the first half.
Two Shows, No Waiting
The Intel chips will also be capable of displaying two high- definition programs on the screen simultaneously, allowing the viewer to pause and fast-forward each independently, Kim said.
Companies such as Samsung Electronics Co. have already received samples and are working on products based on the chips, Kim said. Intel will start making the processor, known as system- on-a-chip, in larger quantities in a few weeks, he said.
Intel, based in Santa Clara, California, fell 20 cents to $23.39 at 4 p.m. New York time in Nasdaq Stock Market trading. The shares have fallen 12 percent this year. Yahoo, in Sunnyvale, California, dropped 25 cents to $19.17 and has declined 18 percent this year.
To contact the reporter on this story: Ian King in San Francisco at ianking@bloomberg.net
I’ve heard this time and time again. In fact, my ex-employer (a prominant business man and a Mega-Auto Dealer) always preached that when everyone else cut back, it’s when we need to stay visible. The article below highlights a few reputable national chains that like so many other advertisers, cut their marketing dollars in this down economy, but it seems it may have been the means to an end.
I am a true believer in no matter what the size of the pie, you still want to get your piece of it. When the pie begins to grow, your business will reap the benefits.
The inaugural Pig Roast was a huge success! City BBQ catered the event and homemade Sangria was enjoyed by all. The weather was a sticky 94 degrees, but that didn’t stop many of our media friends and clients from coming! Thank you for all who were able to join us, and if you couldn’t make it this year, we hope to see you next!
Click the “Read More” tab below to view photos from the event. Also, click on the image to view a higher resolution version - you can then print the photo and use it to blackmail your friends!!!
